SUCCESS STORY GOODING EYECARE
Why They Haven’t Looked Back Since Switching to billrMD

Client overview
Located in the heart of Gooding, Idaho, Gooding Eyecare has cared for its community since 2003. Serving a close-knit population in the Magic Valley region, this single-doctor clinic specializes in comprehensive eye exams, advanced diagnostic tests, and personalized treatment.
With a small but dedicated team, Gooding Eyecare has built its reputation on providing solutions that feel both personal and precise.
Over the past 20 years, their commitment hasn’t changed — providing the best eye care possible. What has changed is the technology they now rely on to make it happen.
For nearly two decades, Gooding Eyecare relied on its previous practice management system, AltaPoint.
But as the clinic grew and insurance requirements became more complex, it became clear that their system wasn’t keeping pace. Dr. Goodman heard positive feedback about billrMD, which piqued his interest, so he decided to try it.
What started as a recommendation worth exploring soon became the practice’s pathway to smoother billing, simpler processes, and a more confident workflow. Once they made the switch, they haven’t looked back since.

Insurance payment tracking is the biggest benefit—we didn’t have that in AltaPoint”
“This [billrMD] is more secure, and it saves me a lot of time."
-Rosemary Goodman.
THE SOLUTION
Empowering a Small Team with a Smarter, Unified System
We replaced Gooding Eyecare’s outdated practice management software with an all-in-one platform designed to simplify their daily tasks. With the right support and hands-on guidance, the Gooding team quickly found its rhythm and began seeing results.

Guided Data Migration
Patient and appointment records were securely transferred from AltaPoint without loss.

Hands-On Implementation Support
Our project manager worked closely with Rosemary’s team, ensuring any queries were answered and solutions provided.

Easy-to-Follow Onboarding Process
Training sessions were adjusted to the clinic’s pace, helping staff learn key workflows comfortably.

Simplified Billing and Claims
Real-time tracking and rejection alerts gave Rosemary’s team clearer insight and faster control over the billing cycle.
THE OUTCOME
Turning Daily Challenges into Everyday Confidence
Since making the switch, Gooding Eyecare has turned its early frustrations into lasting improvements, achieving faster workflows and a renewed sense of confidence in its day-to-day operations.

Smarter Billing Control
Rosemary acts on rejections before they cause delays through real-time tracking that shows the status of each claim.

Faster Insurance Processing
Submitting claims directly from the ledger has cut down their repetitive administrative tasks, saving them valuable time each day.

A Team Empowered to Do More
With an easier, more intuitive system, Gooding Eyecare’s small staff handles complex billing with confidence and consistency.
THE CLARITY THAT ALTAPOINT COULDN’T OFFER
If there’s one thing Rosemary truly appreciates, it’s how billrMD has simplified the most time-consuming parts of her job.
For a small but dedicated team like Gooding Eyecare, that efficiency makes all the difference. It gives them the tools to work smarter, cut down on wasted efforts, and achieve more with less, keeping their focus where it belongs—on their community.

After getting used to it, everything is a lot faster now. I don’t need as much time as I did before.”
-Rosemary Goodman






